Marketing Plan For A New Product

MARKETING PLAN 1. INTRODUCTION Company name: MIREA CO., LTD dedicate: Apr 14th 2007 affiance capital: USD 100,000 Business scope: duty office produc Ideas: We would standardised to introduce 1 new result to market Vietdic (Electronic Dictionary) 2. flow rate MARKETING ANALYSIS lift ANALYSIS OPPORTUNITY: Being WTO member, Vietnam attracts more than FDI including Korean FDI. As a consequence, number of Korean people staying in VN increase. in that location be virtually 10,000 Korean people in capital of Vietnam city, 60,000 in Ho Chi Minh city (Korean investors, Korean place-wives and kids). This leads to a high demand for communicating with Vietnamese people. (resources capital of Vietnam Korean association). Recognizing an increase in Korean FDI in Vietnam, more and more people apply for Korean linguistic communion course. There are 3 universities in Hanoi having Korean language incision (Hanoi national university, H anoi university and University of social sciences & humanities) with around yard students each year. This create market for tools helping communion among Korean & Vietnamese such as Viet-dic.

There is no electronic dictionary which have function to translate from Korean-Vietnam & Vietnam-Korean in VN now THREAT There is threat of new entrants: engine room develops quickly, easy to reach an imitation. STRENGTH -Mirea co., ltd có ưu thế độc quyền phân phối Viet-dic tại Vn helplessness: 3. INDENTIFYING MARKET SEGMENTS AND TARGETS 3.1 MARKET secti onalization Factors used to segment market:! - geographic factor: with child(p) cities and others - Benefits: convenience, fashion, multi-functions. - Users: Korean investor, Korean house-wives and kids, Korean students, signal market: 02 SEGMENTS plane section 1: Korean investors + Korean house wives + Korean kids + Korean student who are studying in Vietnamese department in Hanoi & HCM city. Segment 2: Vietnamese students who are studying Korean language, Korean...If you want to doctor a proficient essay, order it on our website: BestEssayCheap.com

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